From Market Entry to a
Functioning Manufacturing
and Sales Structure in Brazil

Service Brief: Manufacturing and Sales in Brazil – EMS Strategy Group

How EMS Strategy Group supports hardware companies in establishing electronics manufacturing and a sales structure in Brazil

A European hardware company looking to manufacture or sell in Brazil enters a market with its own business culture, a complex import system, and a manufacturing landscape that differs significantly from European structures. This Service Brief outlines how EMS Strategy Group helps turn a market-entry idea into a functioning manufacturing and sales structure in Brazil – from initial market assessment through to ongoing business operations.

Publisher: EMS Strategy Group

Where Companies Often Encounter Challenges When Entering the Brazilian Market

• 1. Business Culture and Communication: The relationship-oriented culture requires personal trust, patience, and local language skills. We bridge cultural gaps and support initial contacts and negotiations on an equal footing.
• 2. Import Regulations and Customs Registration: Imports require customs registrations and potentially Anatel homologation. We coordinate local specialists for a structured process without delay.
• 3. Customs Burden on Product Imports: Cumulative duties add significant costs. We evaluate the scale of import duties compared to local manufacturing and involve local tax experts.
• 4. Finding and Qualifying Suitable EMS Manufacturers: EMS hubs are clustered in Manaus and the São Paulo region. We handle preselection, evaluation, and audits of fitting production partners.
• 5. Establishing Your Own Sales Structure: Navigating sales partners and public tenders requires local presence. We connect you with reliable distributors and leverage preferences like Margem de Preferência.
• 6. Selecting the Right Location within Brazil: Tax incentives vary by state. We assess locations based on production needs, target markets, and logistics feasibility.

What EMS Strategy Group Specifically Provides

• Market Entry and Location Assessment for Brazil & Latin America
• EMS Partner Selection and Qualification across Brazilian clusters
• Sales Partner Introduction and Distribution Channel Setup
• Cultural, Operational, and Customs Import Process Coordination

Online Preview

You can read the full document directly below.